This Blog tells about Search Engine Optimization (SEO), How Search Engine Works , Keyword Analysis and Competitor Analysis.
This blog tells about how search engine Crawl the webpages, how indexing the webpages and also knows who is our competitor and his keywords.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the Technique of changing the Rank of webpage or websites in search results of a different search engines, like Google, Yahoo and Bing.
· To increase the awareness about your product through search engine optimization activities.
· Reach out to more target audience through optimized techniques
How Search Engine Works?
Search engines perform several activities in order to deliver search results ? crawling, indexing, and retrieving.
Crawling-Process of fetching all the web pages linked to a website this task is done by software called Crawl or spider.
Indexing: - Process of creating index for all the crawled web pages and keeping them into a giant database from where it can later be retrieved.
Retrieving Results: - The final step in Search Engine activates is Retrieving best matched results as per search term (or) Keywords and displaying them in the browser.
This is the first step in SEO and keywords play a vital role in developing a SEO strategies. In Keyword Research we choose the best keywords for our web pages. This is the most important part of SEO. We will choose the keywords which has good traffic volume and which keyword is related to our webpage.
Our website is related to online movies.
Then our keywords will be like this:
Online movies, free online movies, top online movies, watch online movies
So, we choose the related keywords for our web pages. In Keyword Research we will decide the targeted keywords for our webpage.
We use different tools for searching the keywords. Generally we prefer the free and best tools they are
· Google AdWords- Keyword Planner Tool.
After choosing the keywords we prepare the competition analysis for the keywords. That means we search with the targeted keyword in the search engine and take the top 10 SERP listings. And prepare the analysis of each site of the top 10 list of the targeted keywords.
The competition analysis includes the No of Backlinks, Domain Age, SERP Rank, Page Rank etc.
We will gather the information of every webpage which are listed in top 10 SERP lists. To gather these above details we use different types of tools like SEO QUAKE, SEO4FIREFOX etc.
Competition analysis tells us about the competition for the targeted keyword in the search engine. So by observing the competition analysis we can analyze many things like
· Find who your SEO competitors are
· Analyze your competitors Sites
· Analyze your competitor?s use of keywords
· Check the competitors Back links
· Analyze your competitor?s presence in Social Media